Product Ad Teardown: Girls Don't Poop Classic Ad
šĀ Hi, Iām Harkirat Singh. I write Inside Startup, a newsletter to help Startup founders and Product growth managers to accelerate their product growth through GTM strategy, growth and marketing experiments.
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āGirls Donāt Poop,ā Poo-Pourriās 1st video, went viral, amassing 10 million views in 2 weeks and $4 million worth of back orders!
This is crazy! I literally havenāt watched an ad like this in a while.
āYou would not believe the mother load I just droppedā Thatās the opening line from this ad that made me smile.
The first five seconds are what make or break a viewer's mind: āShould I skip this or watch thisā.
If an ad fails toā¦
Make viewer laugh/smile
Create curiosity
Surprise them
within the first 5-10 seconds, and then viewers gonna skip it.
Honestly, this ad opening checked all the boxes to successfully caught my attention.
The opening visual of a woman sitting on the Toilet bowl surprised me.
And brownie points to the opening line which made me more curious to find out whatās gonna happen next.
The ad characters talk about awkward/embarrassing bathroom situations usually classified as taboo
in bold, humorous andĀ unapologetically honest.
Phrases like, "I just birthed a creamy behemoth from my cavernous bowels," and "'Your days of embarrassing smells or prairie-dogging it is over.ā,
Holds the viewer's attention for a long.
If the ad copy was dry and robotic, Viewers wonāt keep watching.
Which means they wonāt buy.
After agitating the problem, the character introduces the Poo~Pourri solution that eliminates bathroom odours by creating a protective film on the water's surface.
Bonus points to PooPourri for sharing the step-by-step details on how exactly it works using visuals and a funny description.
Even after listening to so much info, I was wondering, āis it a real product?ā
And Literally the next moment the presenter added āYes, it is a real product.ā
This shows that the marketing team is well aware of moments when people may get confused while viewing their ad.
The video ad reveals that 4 million bottles have already been sold with over one thousand reviews, resulting in a rating of 4.8 out of 5, building trust & credibility with its protective customers.
Over the top, It uses a convincing āStink-Freeā money-back Guaranteeā to make it easy for its audience to try the product.
At last, the āPooPourri.comā button appears on the video while the presenter gives the final pitch, instructing viewers to click and buy the product.
Poo-Pourri is a great example of how candid and witty humour combined with well-planned Storytelling can help your brand stand out from the crowd.
Thanks to the combined effort of Harmon Brothers (the agency) and Poo-Pourri creative team for producing this masterpiece.
Thatās all from today!
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